Transmedia

"It's flat-out impossible to nail down a single definition that everyone can happily agree on." Basically, this chapter does the best it can to describe what transmedia is, but the reality is that there isn't one true definition that everyone can stick to. However, that is exactly what makes transmedia what it is. People seem to be obsessed with the fact that everything needs to be defined and therefore it is restricted to being only within those parameters. But transmedia can take on variety in scale, media, storytelling style and more. So transmedia holds this broad definition because the possibilities are essentially endless.
As I mentioned, these stories that are told across platforms take on many different forms in terms of scale, media and storytelling style. For example, the scale of a transmedia told in the West Coast (Hollywood) is much larger than one made in the East Coast. An example of a West Coast transmedia would be Star Wars, but the East Coast produces for a much smaller audience. They also take on different forms of media. The West Coast tends to have transmedia stories through movies, websites, books, and much more, but the East Coast tends to use web and social media. There are also a couple different ways to format your story. One way of doing it would be to take one story and spread it across multiple media, or you could start with an initial story and keep adding to it. Overall, transmedia is a very creative and thoughtful process that can really lead to powerful storytelling.